Proven Results

What Happened When
the System Worked.

Real results across real industries. Here's what happens when strategy, data, and execution all work together.

$30M+
Revenue Generated Across Clients
35K+
High-Quality Leads Generated
15+
Brands Built & Scaled
Insurance · US Market

High-Volume Lead Gen at Scale

Built robust campaigns from the ground up for a high-compliance insurance brand. Deep audience segmentation, creative testing, and a tight feedback loop between ad quality and intake performance.

7,000+
Licensed-Agent Leads
<9 Mo
Time to Hit Target

What I Did

  • → Built audience architecture from scratch — licensing data, job title targeting, and behavioral signals
  • → Ran weekly creative iteration cycles, killing low performers within 48 hours
  • → Connected CRM intake data back to ad spend — so we optimized for quality, not just volume
  • → Achieved CPL well below industry average while scaling spend
Real Estate · US Market

Multi-Layer Funnel, CPL Cut in Half

A multi-layer funnel strategy combining geo-targeted paid media, landing page optimization, and audience list refinement. Overhauled an underperforming paid channel into the primary lead acquisition engine.

-65%
Cost Per Lead
5,000+
Qualified Leads in Q1

What I Did

  • → Rebuilt campaign structure with state-by-state geo-targeting and budget weighting
  • → Designed and tested dedicated landing pages for each market segment
  • → Built custom audience lists from CRM and website behavioral data
  • → Set up full-funnel tracking: ad impression → lead → SQL → closed deal
Fintech · Venture-Backed

$3M Revenue. Funnels at 25–50% Below Industry CPL.

Led a growth sprint for a venture-backed fintech brand. The mandate: generate revenue fast, build infrastructure that scales, and do it without bleeding the budget. We delivered on all three.

$3M+
Revenue Generated
-50%
vs. Industry CPL
90-Day
Sprint Timeline

What I Did

  • → Audited existing channels, killed waste, and reallocated budget within week one
  • → Built offer and creative stacks optimized for fintech compliance constraints
  • → Set up attribution to show exactly which funnel stage was driving revenue
Proptech · Global Market

15K Leads. 500+ High-Value SQLs. $350K+ Budget Managed.

Managed a comprehensive paid and lifecycle marketing programme for a fast-scaling proptech platform. Built the full acquisition engine — from ad strategy to lead nurture — optimised for SQL generation and pipeline velocity.

15K+
Leads Generated
500+
High-Value SQLs
$350K+
Budget Managed

What I Did

  • → Architected multi-channel paid campaigns across Meta, Google, and LinkedIn targeting high-intent property buyers and investors
  • → Built lifecycle nurture sequences to move leads from awareness to SQL across a 30–60 day window
  • → Implemented full attribution from ad click to SQL — aligning spend with pipeline contribution
  • → Managed and optimised $350K+ in media spend, consistently improving ROAS quarter-over-quarter

*Results are client-specific and vary by market, budget, and offer.

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