ABOUT ME
I’m Shenang Rai, a growth and performance marketing professional with a strong interest in technology. I enjoy understanding how a business works and helping its marketing contribute to its goals.
HOW I APPROACH MARKETING
Before deciding what to run, I want to understand what the business needs: who it serves, how customers make decisions, what the sales team needs, and where acquisition is falling short.
That context helps me decide where to focus time and budget, what to measure, and which activities deserve a closer look.
I take responsibility for strategy and performance campaigns, and stay involved in the work around them. That can include landing pages, tracking, reporting, creative direction, content, and automation.
When a team is in place, I work with its strengths. When more support is needed, I can help define roles and build the team around the work.
I want reporting to help people decide what to do next. I look at acquisition costs, conversion journeys, and lead quality to understand what’s working and where a change may be needed.
When the numbers don’t agree, I investigate how they’re being collected and interpreted before using them to guide spend.
Marketing and technology keep changing, and I’m still learning. I ask questions, work through unfamiliar problems, and look for practical ways to improve how the work gets done.
WHERE I CONTRIBUTE
Setting priorities, allocating budgets, coordinating teams, and connecting marketing activity with business goals. This can include cross-channel strategy, team leadership, agency oversight, and performance reviews that keep the work moving.
Planning, running, and optimizing paid campaigns, with attention to acquisition costs, conversion, and customer quality. I work across account structure, audience segmentation, creative testing, and lead-quality tracking.
Building tracking and reporting, understanding where people drop off, and testing improvements across the conversion journey. That can include GA4, GTM, conversion tracking, funnel audits, page speed, UX, copy, and dashboards teams can use.
Helping shape positioning, channel choices, launch priorities, and the practical foundations needed to reach customers. I can also help map the funnel, define email and retargeting sequences, and turn opportunities into a prioritized roadmap.
WORKING WITH ME
I’m open to opportunities, consulting projects, and long-term partnerships. I’m especially interested in work where I can understand the business properly, take ownership, and contribute over time.
You’ll work directly with me. We can discuss the right level of involvement and whether I’ll work alongside your team, help build one, or handle the execution myself.
Tell me about the role or project you have in mind.
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